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Memories From The Past

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Zesto

Kenny Stallard

     The summer of 1950 brought a new treat for the ice cream lovers of Kingsport.  Soft Serve.  The first soft serve ice cream store opened in a recently erected building at Brooks Circle.

     In 1950 Brooks Circle was at the intersection of Memorial Boulevard with Johnson City Highway, Bristol Highway, State Highway 81 and “B” Street.  Now days, Brooks Circle has disappeared.  The section known then as Memorial Boulevard, from Center Street to Brooks Circle and Johnson City Highway is now Fort Henry Drive.  State Highway 81 and “B” Street are now Eastman Road.  Memorial Boulevard/Bristol Highway is blocked off from the present intersection.

     It was at this 5-way intersection feeding around a traffic circle, that Mr. Majors erected the building, just west of his motel.  It was here that Mrs. Delores Goins opened Kingsport’s newest restaurant and maybe it’s first fast food shop, Zesto.

     At Zesto, you parked and walked up to the service window under the frosty ice cream cone.  You could order the standard hot dog, hamburger, cheese sandwich, grill ham. French-fries, shakes and soft drinks.

     But, the big draw was the ice cream.  Soft serve, swirled onto a standard cake cone, piled high.  Then you could have the frosty concoction dipped in melted chocolate that quickly hardened to encase the frozen treat.  You could even have the chocolate covered cone rolled in twinkle kote (colored candy bits).

     I remember eating hamburgers and hot dogs at Zesto but I don’t recall anything special about them.  What sticks in my memory is the soft ice cream and the hard chocolate coating.

     It was a family treat in the summer of 1950 to drive out for a cone of  ice cream.  What made it more special I guess, is this was when our family got their first car after the war.  We would park and join others in line waiting in anxious anticipation for a cooling treat.

 

Photograph Courtesy Of City Of Kingsport Archives

 

Home ] Grits ] New Pants ] Snow ] Legion Pool ] Skunkin D-B ] Sweet & Pungent ] [ Zesto ] Papaw's Haunted House ] Lunch Counters ] Preacher Cy ] Parade ] Cowboys ] Baseball and Bill ] The Movies ] Cloakrooms ] Turn Your Radio ON ] Moving To Kingsport ] The Carnival ] Lynn Garden Elementary ] Record Shop ] Hot Dogs ] Neighborhood Stores ] Garden Theater ] The Mud Puddle ] Biscuits and Gravy ] Tarzan's Woods ] 2-Cent Deposit ] Wash Day ] Troy ] Depots ] Watermelons ] Popeye Club ] Buddy Club ] Ridin' The Bus ] The Kiss ] Alaska-2008 ] Sculpture-2008 ] Sculpture-2009 ] Downtown ] Veteran's Memorial ] LV Transfer ] Lyleville Cemetery ]