Memories From The Past
The summer of 1950 brought a new treat for
the ice cream lovers of Kingsport.
Soft Serve. The
first soft serve ice cream store opened in a recently erected building
at Brooks Circle.
In 1950 Brooks Circle was at the
intersection of Memorial Boulevard with Johnson City Highway, Bristol
Highway, State Highway 81 and “B” Street.
Now days, Brooks Circle has disappeared.
The section known then as Memorial Boulevard, from Center Street
to Brooks Circle and Johnson City Highway is now Fort Henry Drive.
State Highway 81 and “B” Street are now Eastman Road.
Memorial Boulevard/Bristol Highway is blocked off from the
It was at this 5-way intersection feeding
around a traffic circle, that Mr. Majors erected the building, just west
of his motel. It was here
that Mrs. Delores Goins opened Kingsport’s newest restaurant and maybe
it’s first fast food shop, Zesto.
At Zesto, you parked and walked up to the
service window under the frosty ice cream cone.
You could order the standard hot dog, hamburger, cheese sandwich,
grill ham. French-fries, shakes and soft drinks.
But, the big draw was the ice cream. Soft serve, swirled onto a standard cake cone, piled high.
Then you could have the frosty concoction dipped in melted
chocolate that quickly hardened to encase the frozen treat.
You could even have the chocolate covered cone rolled in twinkle
kote (colored candy bits).
remember eating hamburgers and hot dogs at Zesto but I don’t recall
anything special about them. What
sticks in my memory is the soft ice cream and the hard chocolate coating.
It was a family treat in the summer of 1950
to drive out for a cone of ice
cream. What made it more
special I guess, is this was when our family got their first car after
the war. We would park and
join others in line waiting in anxious anticipation for a cooling treat.
Photograph Courtesy Of City
Of Kingsport Archives
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